BKNG(BKNG)

$4,470.63+0.60%
HOLD
Score: 3/5 β€’ Confidence: 64%
πŸ€–

AI Summary

BKNG (BKNG) is currently trading at $4470.63, up 0.60% in the last 24 hours. We maintain a HOLD rating pending clearer directional signals.

πŸ“ˆ

Price

$4,470.63
+0.60% today
πŸ“Š

Volume

438,101
Daily volume
πŸ’°

P/E Ratio

28.5
Valuation
πŸ‘”

Insider

Neutral
90-day sentiment
πŸ“ˆ

Price Chart

PriceVolume
Hover for OHLCV details
πŸ“ˆ

Price Data

Current Price$4,470.63
24h Change+0.60%
Volume438,101
πŸ’°

Fundamentals

P/E Ratio (TTM)28.52
Forward P/E16.78
Forward EPS(2026)$266.48+71%
Profit Margin19.4%
ROE-106.5%
Debt/Equity-3.70
πŸ“Š

Technical Analysis Summary

27 indicators analyzed

NEUTRAL
3
Buy Signals
15
Sell Signals
9
Neutral
-0.48
Score
Strong SellNeutralStrong Buy
πŸ“ˆ Bullish Signals
RSIMFICCI
πŸ“‰ Bearish Signals
MACDIchimokuSMA CrossSupertrendOBV
πŸ€– AI Insight

Technical signals are mixed with 3 bullish and 15 bearish indicators. Wait for clearer direction before taking new positions.

πŸ“Š

Technical Indicators

Momentum & trend signals

Strong Bearish
RSI (14-day)
26.6Oversold
Oversold
Neutral
Overbought
β–Ό
0305070100
vs 50-Day SMA↓ Below
$5180.13-13.7%
vs 200-Day SMA
N/A
πŸ“‰
Trend Signal
Based on SMA crossovers
Bearish

πŸ’‘ Technical indicators are tools, not guarantees. Always combine with fundamental analysis.

πŸ“Š

MACD

(12, 26, 9)
Sell
MACD Line-177.176
Signal Line-99.194
Histogram
πŸ“ˆ-77.981
BearishBullish
Trend
πŸ“‰ Bearish
Momentum
Strengthening πŸ“ˆ
⚠️ MACD line below signal line with negative momentum β€” bearish signal
πŸ“Š

Bollinger Bands

Volatility & breakout detection

Breakout Down
Upper: $5599.62
SMA20: $5044.13
Lower: $4488.64
$4469.79
Below Lower (0%)%B: -1.7%Above Upper (100%)
22.0%
Bandwidth
Wide
+25.3%
To Upper
Safe
+-0.4%
To Lower
Near
Below Lower
Position
In Band
πŸ“Š

Stochastic Oscillator

Momentum indicator (14,3,3)

βšͺ Hold
12.1
%K (Fast)
16.3
%D (Slow)
Oversold
Oversold
↗️ Rising
Direction
20
80
0 (Oversold)50100 (Overbought)
%K (Fast: 12.1)
%D (Slow: 16.3)

πŸ“Š Neutral: BKNG stochastic is in the middle range (12.1). Wait for %K to enter overbought (80+) or oversold (20-) zones for clearer signals.

πŸ“

Average True Range (ATR)

Moderate Volatility
14-Day ATR
$168.03
Per day range
ATR %
3.76%
Of stock price
2x ATR Stop
$4133.72
-7.5% from price
Risk/Share
$336.07
For position sizing
Volatility ScaleπŸ“ˆ Expanding
0%2%4%6%10%+
Last 5 Days True Range
Day 1
$151.56
Day 2
$507.06
Day 3
$282.14
Day 4
$265.32
Day 5
$152.95

πŸ“Š Volatility increasing - consider wider stops to avoid getting stopped out.

πŸ“Š

On-Balance Volume (OBV)

Volume-based momentum indicator

πŸ“‰ Distribution
-131.8K
Current OBV
+443.6K
Daily Change
↓ Bearish
10-Day Trend
Strong
Volume Momentum
OBV vs 20-Day SMA
Below(929.9K avg)
10-Day OBV (purple) vs Price (cyan)
10 days agoToday

πŸ“‰ Volume confirms downtrend: OBV falling below its average suggests institutional distribution. Bearish signal for trend continuation.

πŸ“Š

Pivot Points

Key Support & Resistance Levels

BearishWide Range
Price Position in Pivot Range$4469.79
R3
$4881.72
R2
$4789.38
R1
$4616.40
PP
$4524.06
S1
$4351.08
S2
$4258.74
S3
$4085.76
● $4469.79
πŸ“‰Nearest Support
$4351.08
S1 β€’ 2.66% below
πŸ“ˆNearest Resistance
$4524.06
PP β€’ 1.21% above

All Pivot Levels

Resistance 3
$4881.72
Resistance 2
$4789.38
Resistance 1
$4616.4
Pivot Point
$4524.06
Support 1
$4351.08
Support 2
$4258.74
Support 3
$4085.76
Position
Below PP
Calculated from Previous Day
High: $4697.04Low: $4431.72Close: $4443.42
πŸ’‘

Price is trading below the pivot point at $4524.06, indicating bearish bias. Watch S1 ($4351.08) for potential support.

⚠️ Wide range - higher volatility expected. Use wider stops.

πŸ“

Fibonacci Retracement

πŸ“‰ DowntrendNeutral
52W Low: $4,096.2352W High: $5,839.41
$4,469.79
Between 23.6% and 0%
Nearest Support
$4,096.23
0% (8.4% away)
Nearest Resistance
$4,762.12
38.2% (6.5% away)
LevelPriceTypeDistance
0%$4,096.23Support+8.4%
23.6%$4,507.62Current-0.8%
38.2%$4,762.12Resistance-6.5%
50%✦$4,967.82Resistance-11.1%
61.8%✦$5,173.52Resistance-15.7%
78.6%$5,466.37Resistance-22.3%
100%$5,839.41Resistance-30.6%
πŸ’‘ Trading Insight
Price is between Fibonacci levels. The nearest support is at $4,096.23 and resistance at $4,762.12.
βš–οΈ

VWAP (Volume Weighted Avg Price)

Price Below VWAP
VWAP
$4794.68
Vol-weighted avg
Current Price
$4387.81
-8.49% vs VWAP
Signal
πŸ“‰ Bearish
Based on VWAP
Volume
πŸ“Š Normal
1.1x avg
Price Position vs VWAP Bands
-2Οƒ ($4247.96)VWAP+2Οƒ ($5341.41)
$4387.81
OversoldNormal RangeOverbought
Upper +2Οƒ
$5341.41
Upper +1Οƒ
$5068.05
Lower -1Οƒ
$4521.32
Lower -2Οƒ
$4247.96
πŸ“‰ Extended below VWAP - potential mean reversion opportunity for longs, or breakdown continuation.
πŸ“‰

Parabolic SAR

Stop and Reverse Indicator

Downtrend
SAR Level$5129.95
Current Price$4387.81
Distance to SAR-16.91%
Hold
Trend intact - stay cautious
Strong
Trend Strength
16d
Trend Duration
0.08
Accel. Factor
$4362.50
Extreme Point
SAR vs Price (Last 10 Days)
$5437.52
$4340.69
SAR (Uptrend)SAR (Downtrend)Close Price
πŸ›‘οΈTrailing Stop
SAR at $5129.95 acts as resistance. Cover shorts if breached.
Risk: 16.9% from current price
πŸ’‘

πŸ“‰ Strong downtrend for 16 days. SAR resistance at $5129.95. Avoid longs until reversal.

πŸ“Š

Williams %R

NeutralOversold
-87.9
Williams %R (14-day)
-100-80-50-200
OversoldNeutralOverbought
Previous %R-90.9
Change+3.0
Trend➑️ Flat
Signal Strength
45%
$4362.50
14-Day Low
$4469.79
Current Price
$5248.61
14-Day High
πŸ’‘

πŸ“‰ OVERSOLD: Williams %R at -87.9 indicates the stock is trading near its 14-day low. Still under pressure - wait for reversal confirmation.

πŸ“Š CCI (Commodity Channel Index)

Momentum oscillator measuring price deviation

Strong Buy

Strength: 85%

CCI Value
-202.4↗️
-200-1000+100+200
Extreme Oversold↗️ Rising

Previous CCI

-234.9

Typical Price

$4453.78

SMA (20)

$5049.66

Mean Deviation

$196.31

❄️ EXTREME OVERSOLD: CCI at -202.4 (below -200) - extraordinary bearish momentum! OPPORTUNITY: CCI starting to rise - potential bounce imminent.

20-Day CCI History

+100
0
-100
Signal Strength85%

🎯Aroon Indicator(25-period)

Sell
Aroon Up
70
30
24
19 day(s) since high
Aroon Down
70
30
92
2 day(s) since low
Aroon Oscillator-68.0
-100+100
BearishNeutralBullish
Trend
Strong Downtrend
25-Day High
$5518.84
25-Day Low
$4362.50
Signal Strength75%
πŸ’‘AI Insight

πŸ“‰ STRONG DOWNTREND: Aroon Down at 92 (above 70) with Aroon Up at 24 (below 30). Price made its 25-day low 2 day(s) ago. Trend is healthy - avoid buying or stay short. Oscillator at -68.0 shows bearish bias.

πŸ“Š Rate of Change (ROC)Sell

Strong Bearish
9-Day ROC
-12.48%
12-Day ROC
-13.44%
25-Day ROC
-16.54%
-30%0%+30%
Strong BearishNeutralStrong Bullish
ROC Trend
πŸ“‰ Falling
Zero Crossover
β€”
Signal Strength65%
Current Price
$4469.79
12-Day Change
$-693.82
πŸ“‰ STRONG NEGATIVE MOMENTUM: ROC at -13.44% indicates significant decline from 12-day-ago levels. Short-term (9-day) ROC: -12.48%, Medium-term (25-day): -16.54%. Selling pressure still increasing - avoid catching falling knife.
🎯

Ultimate Oscillator

Multi-timeframe momentum (7, 14, 28)

Sell
41.3
UO Value (0-100)
0 (Oversold)305070100 (Overbought)
neutral
Zone
πŸ“‰ falling
Trend
55%
Signal Strength
None
Divergence
Timeframe Contributions (Weighted: 4-2-1)
7-Period
40%(Γ—4)
14-Period
42%(Γ—2)
28-Period
46%(Γ—1)
Today's Buying Pressure
$100.49
Close - min(Low, Prev Close)
Today's True Range
$152.95
max(H,PC) - min(L,PC)
πŸ’‘
Neutral Zone: UO at 41 is in the neutral zone (30-70). Wait for a move into extreme zones (below 30 or above 70) for clearer signals. The multi-timeframe approach reduces false signals.
πŸ“Š

Keltner Channels

ATR-based volatility bands

Neutral
Lower: $4600.37Middle (EMA): $4962.86Upper: $5325.35
Oversold
Overbought
$4469.79
Near Lower-18% of channel
Channel Width
14.6%
ATR (10)
$181.25
4.0% of price
Trend
Strong Downtrend
Signal Strength
50%
Channel Levels
Upper Band$5325.3519.1% away
Middle (EMA 20)$4962.86-9.9%
Lower Band$4600.37-2.9% away
πŸ€– Trading Insight

↙️ NEAR LOWER BAND: Price 4469.79 approaching support at 4600.37. Downtrend may push through - watch for breakdown.

πŸ“Š

TTM Squeeze

John Carter's Volatility Breakout

Neutral
NO SQUEEZE
Bands expanded - no compression detected
Signal Strength
50%
Momentum Oscillator
-101.63
Bearish0Bullish
↗️ RisingModerate Momentum
30-Day Squeeze History
30 days ago
Squeeze ON Squeeze OFF
Today
Bollinger Bands (20, 2)
Upper:$5599.62
Lower:$4488.64
Width:24.9%
Keltner Channels (20, 1.5)
Upper:$5235.48
Lower:$4691.89
Width:12.2%
Band Position (Squeeze Detection)
KCBB Outside KC β†’ No SqueezeBB
πŸ€–
AI Trading Insight

↗️ NO SQUEEZE - MOMENTUM RECOVERING: No squeeze currently. Momentum is negative but rising (-101.63) - selling pressure is easing. Watch for potential bounce or trend change.

πŸ‚πŸ»

Elder Ray (Bull/Bear Power)

Dr. Alexander Elder's Power Index

Strong Sell
πŸ‚ Bull PowerFalling
-337.10
High (4522.25) - EMA (4859.35)
🐻 Bear PowerRising
-490.05
Low (4369.30) - EMA (4859.35)
$4859.35
13-Day EMA
πŸ“‰ Downtrend
Price vs EMA
80%
Signal Strength
14-Day Bull/Bear Power History
2026-01-20Top=Bull, Bottom=Bear2026-02-06
πŸ€– Trading Insight

⚠️ Weak market - both bull and bear power negative, price struggling below EMA.

⚑

Force Index

Dr. Alexander Elder's Volume-Price Momentum

Sell
⚑ 2-EMA (Short)Rising
-15.32M
Day Trading Signal
πŸ“Š 13-EMA (Medium)Rising
-36.64M
Swing Trading Signal
11.70M
Raw Force
+0.59%
Price Ξ”
443.6K
Volume
65%
Strength
Volume vs Average:πŸ“ˆ Above Average(Strong conviction)
20-Day Force Index History
0
2026-01-09Bars=2-EMA, Line=13-EMA2026-02-06
πŸ€– Trading Insight

πŸ“Š Force Index shows bears with slight edge. Short-term: -15.32M, Medium-term: -36.64M. Volume is high.

🐊

Williams Alligator

Trend Direction & Strength

Strong Sell
🍽️
Eating
Lines spread - Strong trend
Bearish
-3.19%
Total Spread
-101.980
Lips-Teeth
-64.490
Teeth-Jaw
🟒 Lips (5)
$5058.90
↓ Falling
πŸ”΄ Teeth (8)
$5160.88
↓ Falling
πŸ”΅ Jaw (13)
$5225.37
↓ Falling
Price vs AlligatorBelow
Price below all lines = Bearish momentum
Signal Strength95%
20-Day Alligator Chart
LipsTeethJawPrice
πŸ€– AI Insight

🍽️ Alligator is EATING - strong bearish trend in progress! Lines properly ordered (Lips 5058.90 > Teeth 5160.88 > Jaw 5225.37). Spread at 3.19%. Ride the trend with trailing stops!

πŸ“Š

Donchian Channels

Richard Donchian's Breakout System (20-period)

Sell
20-Day LowMiddle20-Day High
$4362.50$4940.67$5518.84
Price Position: Near Lower (9%)
Current Price
$4469.79
Channel Width
23.4%
Trend
Strong Downtrend
Signal Strength
65%
20-Day High
$5518.84
19 days ago
20-Day Low
$4362.50
2 days ago
Channel Volatility:πŸ“ˆ Expanding
πŸ€– AI Insight

πŸ“‰ Price at $4469.79 is near the 20-day LOW of $4362.50. Low was 2 days ago. In a strong downtrend, this confirms weakness. In sideways markets, watch for support.

🎯

Supertrend

ATR-Based Trend Following

Downtrend
Supertrend Level$5380.82
Current Price$4469.79
Distance-16.93%
Strong Sell
Price below Supertrend - avoid longs
Strong
Trend Strength
6d
Trend Duration
$181.20
ATR (10-day)
3Γ—
ATR Multiplier
Volatility (ATR%)4.05%
Supertrend Slope→ Flat
Supertrend vs Price (Last 15 Days)
$5558.51
$5001.86
Supertrend (Up)Supertrend (Down)Price
Current Bands
Upper Band (Resistance)$5380.82
Lower Band (Support)$4657.82
Active: Upper Band as resistance at $5380.82
Signal Strength
Weak75%Strong
πŸ’‘

πŸ“‰ DOWNTREND active for 6 days. Price $4469.79 is 16.9% below Supertrend $5380.82. Strong trend strength. The Supertrend line acts as resistance - watch for exhaustion.

🌊

Choppiness Index

Trend vs Range Detection (14-period)

Neutral
⏳
Trending(1 days)
Wait
πŸ“ˆ Trending⏳ TransitionalπŸ“Š Choppy
39
0-38.238.2-61.861.8-100
Choppiness Index
38.7+0.4 ➑️
Transitional
14-Day Price Range
19.8%
$4362.50 - $5248.61
ATR (14)
$175.78
Trend
Flat ➑️
Signal Strength
50%
πŸ€–

⏳ TRANSITIONAL MARKET (CHOP: 38.7). The market is between trending and ranging. Choppiness is stable. Trading advice: WAIT for clearer signals or use smaller position sizes.

βš–οΈ

Valuation Metrics

Relative value indicators

πŸ“Š Comparables
28.5x
P/E
Premium
5.53x
P/S
Premium
15.8x
EV/EBITDA
Expensive
5.56x
EV/Rev
Premium
5.46
PEG
Expensive
Enterprise Value$145B

πŸ’‘ PEG < 1 suggests undervalued relative to growth β€’ EV/EBITDA accounts for debt

πŸ“…

Historical Returns

Price performance across timeframes

πŸ“Š Performance
1W
-10.6%
1 Week
1M
-17.9%
1 Month
3M
-9.5%
3 Months
6M
-16.7%
6 Months
YTD
-16.0%
Year to Date
1Y
-6.5%
1 Year
1W
-10.6%
1M
-17.9%
3M
-9.5%
6M
-16.7%
YTD
-16.0%
1Y
-6.5%
Best Period1 Year: +-6.5%
Worst Period1 Month: -17.9%

πŸ“ˆ Insight: Compare returns across timeframes to identify trends and momentum shifts.

πŸ“…

Seasonality Analysis

πŸ“Š

Market Comparison

Performance vs S&P 500

πŸ“ˆ Alpha
πŸ“‰ Lagging Market
vs S&P 500
-17.5%
Avg Alpha
0/6
Periods Beating
-10.7%
Best (1W)
1 Week-10.7% alpha
BKNG-10.6%
S&P 500+0.0%
1 Month-18.3% alpha
BKNG-17.9%
S&P 500+0.4%
3 Months-12.7% alpha
BKNG-9.5%
S&P 500+3.1%
6 Months-25.5% alpha
BKNG-16.7%
S&P 500+8.8%
πŸ’‘
BKNG has underperformed the S&P 500 by -17.5% on average. Consider evaluating sector rotation or company-specific factors.
πŸ’°

Dividend History

Past payments & growth

Quarterly
$38.40
TTM Dividend
+9.7%
5Y CAGR
2 yrs
Pay Streak
8
Payments (5Y)
Payment History
OldestMost Recent β†’
Ex-DateAmount
Dec 5, 2025Latest$9.6000
Sep 5, 2025$9.6000
Jun 6, 2025$9.6000
Mar 7, 2025$9.6000
Dec 6, 2024$8.7500
Sep 6, 2024$8.7500
Jun 7, 2024$8.7500
Mar 7, 2024$8.7500
πŸ’‘ Dividend Insight
Pays dividends quarterly. TTM yield based on $38.40/share annually.
πŸ“Š

Growth Metrics

Year-over-year performance

YoY Growth
+4.1%
Revenue
+4.8%
Earnings
+5.2%
EPS
+28.9%
Book Value

Growth rates calculated from trailing twelve months vs prior period

πŸ“ˆ

Analyst EPS Estimates

Consensus earnings projections

3-Year Outlook
$266.48
FY26
+71%
$305.18
FY27
+15%
$405.83
FY28
+33%
Fiscal YearEst. EPSYoY Growth
FY26$266.48+71.2%
FY27$305.18+14.5%
FY28$405.83+33.0%

Based on analyst consensus estimates. Actual results may vary.

πŸ‘”

Insider Activity

➑️ Neutral
DateInsiderTypeSharesValue
Invalid Date
Unknown
SELL0$0K
Invalid Date
Unknown
SELL0$0K
Invalid Date
Unknown
SELL0$0K
Invalid Date
Unknown
SELL0$0K
Invalid Date
Unknown
SELL0$0K

πŸ’ͺ Strengths

  • βœ“Conservative debt levels provide stability

πŸš€ Opportunities

  • β†’Market conditions could present buying opportunities

⚠️ Weaknesses

  • !No significant weaknesses identified

πŸ›‘ Threats

  • βœ•Broader market volatility remains a risk

⚑ Catalysts

  • β˜…Earnings releases and guidance updates

⚠️ Key Risks

  • !Standard market and sector risks apply
πŸ€–

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